About us
We’re a highly collaborative and supportive team, coming together on every project to ensure our clients get the very best result.
Our Mission
"To cultivate and deliver the freshest, highest-quality fruits from local farms to global markets, ensuring every bite carries nature's goodness. We are committed to ethical sourcing, sustainable farming partnerships, and innovative distribution – bridging farmers to the world while maintaining unmatched freshness, taste, and nutritional value."
Core Values of Ch. Muhammad Umar & Company (PVT LTD.)
Farm-Fresh Integrity
"We honor nature’s timeline—no artificial ripening, only honest harvests at peak freshness."
Farmer First
"We build generational partnerships with farmers, ensuring fair pay and sustainable practices."
Global Quality, Local Roots
"From soil to shelf, we meet international standards while preserving our agricultural heritage."
Taste Above All
"If it’s not bursting with flavor, it doesn’t bear our name."
Responsible Growth
"We expand thoughtfully—protecting ecosystems, supporting communities, and reducing waste."
Trust in Every Transaction
"Transparency from orchard to invoice: weight, quality, and pricing without compromise."
"To revolutionize Pakistan’s fruit industry by creating a legacy where every farmer thrives, every fruit meets world-class standards, and our homeland’s natural abundance reaches global tables."
Muhammad Umar